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Why is trading such a mind game?

by Bruno Deshayes on 23 Jun 2016 permalink
One buys at the current price, one sells at the same current price. A transaction takes place: Can they be both right?

If they are both entering the market one with a long position and one with a short position obviously they have two opposite views as to what the market might do next.

So this is the game of bluff that goes on in our trading exchanges (casinos?) Has investing turned into a game of poker?

How long are you prepared to wait until you bring the bacon home? Are you rationalizing a bad trade by saying you are in it for the long term? Shouldn't that capital be used to ride on a profitable trade instead?

How far in the red are you prepared to let the market go before you call it quits? Do you have a stop in place? Are you thinking about moving it away to take more risk? Can someone see all the stop orders in place and manipulate the market to hit them all and make a quick profit when the stock returns to where it was?

"You have to be in it to win it!" Sometimes you wish you were not into anything at all. Does your trading keep you awake at night? Does your partner know what you are doing?

Do you have enough integrity to monitor your own trading performance? Do you keep a log of all your past trades and the assumption you made at the time you entered each trade? I mean do you set an entry point, an exit point and a stop point BEFORE you place a trade? That is the only way to find out if your method is profitable or not. If it is then you know how long the longest string of losing trades was. You also know that each trade you took brought home x dollars in profit.

In that case instead of fretting and if you keep to your strategy - each new trade in the long run should simply fit into your law of averages - bringing home x dollars of profit. This is simply what you earned for the risk you took, for your participation in bringing liquidity into the market...

You know all that good stuff - so why is it not working for you? The reason might be that you are cheating, have become impatient and are breaking your own rules. That's easy to fix - get back to your own discipline. Don't confuse speculation with gambling.

There is still another reason why things might go astray: the market may have changed just like tides and equinoxes do - you have to redo your analysis all over again.

QR codes

by Bruno Deshayes on 16 Jun 2016 permalink
Have you noticed those ubiquitous black and white squares of dots popping up on travel brochures, billboards, posters, restaurant menus and other consumer venues?

Well, QR stands for quick response and the idea is that you point the camera of your smartphone on it and the advertiser's website somehow just appears on your browser!

Originally invented by Toyota in the mid 90s as a more efficient form of two dimensional barcode it has migrated to other uses.

It is an advertiser's Godsend because Uniform Resource Locators (URLs) are notoriously difficult for people to remember. In the past businesses would pay a premium to obtain an easy-to-remember phone number. It was prominently displayed on service vehicles and ads in local papers.

Now the vintage phonebook is having a rebirth. It is not so much a collection of phone numbers anymore but a collection of websites... Same with the regional newspaper. Scan this code and visit our website.

QR codes are found on Chinese train tickets and Japanese visas for passports. In June 2011, the Royal Dutch Mint issued the world's first official coin with a QR code to celebrate the centennial of its current building and premises

Strangely enough a QR codes scanner is not part of the standard smatphone operating system. Instead you have to download an app for android or iPhone like this one Besides URLs QR codes are promoted to save typing an event, a location on a map, somebody's contact details (vCard), forwarding an enail or SMS or just any plain text.

The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard. Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them. The word QR code itself is a registered trademark of Denso Wave Incorporated.

Just like downloading willy nilly mobile phone apps can get you in trouble, scanning a rogue QR Code can also put you at risk. In shopping malls people could distribute handbills to entice customers to scan a code for a free cappuccino only to land onto a dodgy website which would set a virus on your phone. In Russia, a malicious QR code caused phones that scanned it to send premium texts at a fee of US$6 each.

There you have it. The local business guy spent his good money to get a decent website to detail his product or services. Now comes along the organised crime operator who slaps his own QR code on top of the one on the billboard. Scan it and load a Trojan horse to play havoc on your device instead of being enlightened about an honest business trying to serve your needs...

One saving grace is that you get a chance to vet the URL contained in the code before actually going there with the browser.

Manufacturing comes home with 3D printing

by Bruno Deshayes on 09 Jun 2016 permalink
Medical prosthesis, novelty items, replacement parts for vintage cars, replicas of archaeological artefacts are now all coming out of the desktop manufacturing stream which was once the exclusive domain of industrial prototyping.

Now you don't need to send your manufacturing off to China and have your good ideas stolen before your get a chance to establish your market.

Whether it is a one off or a small production run - it can be all made in-house. No more inventory problems - just manufacture on demand.

Isn't that every small business dream?

We live in a plastic world and for the price of a car you can own a machine that lays the ABS plastic creations of your dreams in a range of nine colours!

Have you ever been frustrated playing with your Lego set and not finding that special part you always needed?

As the curator of the native arts museum have you been reluctant to let go of your special collection for a cultural tour? This type of one to one reproduction (a 3D photocopier if you wish) requires first a 3D scanner This will digitize the outer contour of the object with a laser beam. Then this collection of dots has to be converted into a 3D computer model in the STL file format that CAD software programs produce.

Dr Frankenstein is just one step closer to create the bionic zombie. Hip sockets, bone replacement, tooth implants, dentures are all rolling out of the lab. One scary thought is when stem cells are being sprayed into a 3D model for organ replacement...

One sector quietly using 3D printing under the radar so to speak is the custom electronics sector. The outer casing needed to house the circuit board, batteries and various connectors is kept on a CAD database. A new case is made for each application and then printed in ABS plastic. No more tooling. The holes are all the right size. No adjustment needed!

Some stockbrokers have been accused of over-rating the potential of 3D printing companies. The filing of patents has been rife, even registering English phrases as trademarks so that competitors have to use a euphemism to describe the technology.

Now you can manufacture on your desktop any artistic or mechanical object that can be rendered through a computer design. Think of the possibilities. The tech bubble has passed. Prices have come down. Economies of scale demand new methods. Globalisation had its day. Maybe now is the time to make things at home again.

Cyberspace Mobility

by Bruno Deshayes on 02 Jun 2016 permalink
The growing impact of the internet combined with an increase in mobility is bringing about some fundamental changes in our lives.

People who no longer know where they belong want to have access to various services in cyberspace. I want to review here 4 interesting services Resume Digest, Wise Accounts, Goal Setter and Log Book. This all fits around the new buzzword of cloud computing.

The naysayers brandish the spectre of Big Brother and potential loss of privacy but to no avail. The overwhelming momentum of convenience wins the day. A number of services only know you by your email address and you can change it at will (you may lose some mail in the process but who cares about the spam you missed out).

The one event that established the convenience of cyberspace for ever was the rapid uptake of internet banking. Some diehards maintain they will never use their credit card on the internet yet the rate of online shopping is climbing exponentially.

Mobility in the workplace.

Resume Digest is a software coach to roll out a customized version of your cv for each job you apply for. Because it is a web based applications people use it in a wi-fi cafe to email a PDF resume during their lunch break. They hope to get shortlisted for an interview before applications close to stop the stampede. In job search time is the essence. You may not get a chance to apply for that good job if you wait to get back home.

Mobility in a distributed business model

Wise Accounts is a typical small business accounting package with a twist. It does not run on your PC but is available to you whenever you can get on the net - even with an iPhone! So what's the big idea? Well, if you are a club or a partnership where several people need to do the bookkeeping in a timely fashion that can make the difference between having a good cashflow and having a payment defaulting.

Mobility in life coaching

Goal Setter is a mentoring and goal tracking web application. Once people are motivated to commit to set goals the coach can login prior to their weekly assessment review and discuss why some milestones have been reached and others have not. No need for a trip around town. Having access to a management tool from any location gives clients the discipline and accountability they need to turn their life around.

Mobility in Customer Relation Management

Log Book is a web application where employees can fill their timesheets at the office, at home or on-site. Clients can log in to see who is working on their job and when. The boss has an up to date dashboard of who does what and where. Transparency to customers is a powerful public relation effort. Clients don't fall off their chair when they receive their bill because they are able to monitor the hours charged in a weekly timelog format.

Marketing Plan With Potential to Go Viral

by Bruno Deshayes on 26 May 2016 permalink
What do people say about you? Do they know you actually exist? A marketing plan on the internet could go along the traditional lines of SWOT analysis (detailing your Strengths, Weaknesses, Opportunities, and Threats) as well as the four Ps (referred to as Place, Promotion, Product and Price). The catch 22 is that unless people get involved with what you do they will have nothing to say about you.

So what would cause people to stumble across what you do when everybody is mouse trigger happy, clicking aimlessly it seems from one site to another not really knowing what they are looking for? What are the chances of you making it to the front page of Digg? Getting a high score on Stumble Upon? Getting your blog featured on the WordPress homepage?

The stark reality is that you can't do it on your own.

Enters the WOW! Factor. Are you remarkable? Do you offer something so unique everybody will want to have it? (thinking of the iPhone, etc...?)

People will not compromise themselves to promote something commercial on their Facebook page but they will gladly repost, retweet and rehash some stupid stunt on YouTube - because it's cool -

In other words once the ball is rolling a pace already, everybody wants to be in the action and shine amongst their friends for being the one to introduce the idea to them.

How many great ideas died into oblivion with their inventor returning to a 9 to 5 existence after burning all their spare cash? How many articles do you need to write to get some buzz going?

If you then need to enroll folks on the net to promote your widget what incentive can you provide for them to do so? What about sharing some of the profits with those who help you get there? There is a term for this: affiliate programs. How do you connect with people eager to collect a few bucks here and there for republishing your story? How credible is their testimony if they have a financial interest in promoting a given story? What are the chances of mingling with unsavoury characters peddling everything from tarot card reading to tattoo parlours?

The internet pioneers have moved on at the turn of the century. Cyberspace is a crowded and mature marketplace. All the big players have made their claim. A small business or a new internet venture is like a small aeroplane. You need enough momentum to get airborne - otherwise you will crash at the end of the runway.



QR codes
Manufacturing comes home with 3D printing
Cyberspace Mobility
Marketing Plan With Potential to Go Viral
Tale of the Farmer and the Share Trader
The eBook Debacle
Why Investing is Not a Get Rich Quick Scheme
Gamblers, Speculators and Investors
Capital raising for the masses
The end is nigh
How good it is to do nothing when all else is busy around
Can you ever trust your favourite brand?
How to negotiate for a win-win outcome
Interrupters interrupted
Starting Your Own Home Based Business
Social media makes us autistic cyberpunks
Stock market versus real estate
Do you believe in superannuation?
Politically Incorrect Rubberneckers
Desperate for purpose and significance
Only trade money you can afford to lose
Bad press for social media
Loving my enemies up close
Smile at the drone - you might be on live camera
Can you love people as they are?
5 Things Women Are Looking For In A Man
Growth Industries Forecast
Leave your past where it belongs and bring your future into existence
Control Your Thoughts Or Your Thoughts Will Control You
Some handy one-liners to entertain your guests
When will you learn to speak your partner's emotional language?
Wedding Speech
Sorry That I Exist
Predicting the Future - Four Tips to Hone Your Intuitive Skills
Can You Coach Yourself?
Have you found a good reason to do life together?
The Phenomenon Of Thrill-Seeking Sports
Will you be left behind?
I want to finish well
Fools Falling In Love 101
Connoisseur of French Idioms
The renaissance of the IT specialist
One-man band better than a conglomerate?
Sardines & Banana Sandwich
Cyberspace investigations
Fabric of society falling apart
Farming body parts and more
Your privacy out the window
Social media going full circle
How not to take offence
There is a smell in the air...
Transmuting matters
Love your neighbour as yourself
Emotional Abuse Exposed
Neuro-linguistic programming exposed
Remember to laugh - it's good for you
Life with the Poatinians
Me myself and I - welcome to the world of loneliness
Where do you belong?
Disrespectful wives and unloving husbands
Most dangerous prayer
Laugh on me
Global obesity a threat to mankind
Burning the candle at both ends?
Stockbrokers as spin doctors
Tickle my funny bone
Finding the most searched long tail keywords in your market niche


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Bruno Deshayes

copywriting for a living


copywriting wiki


Resume Digest - job hunting
Trading Pal - share trading
Goal Setter - life coaching
Wise Accounts - online accounting
Kingdom Keys - technology and internet
Trend Authority - our world is changing fast
Affiliators - referral program
Aptitude Tests - skills and knowledge
Social Buzz - what matters to us
Photo Exhibition - photo artistry
Log Book - customer relation management
Bread Of Life - support network
Witness for Christ - Christian faith
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