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Global obesity a threat to mankind

by Bruno Deshayes on 28 Jul 2016 permalink
The poorest countries are now seen as a free for all, last marketing frontier by the junk food multinational giants. Subsidised Coke and free chocolate samples are being pushed into every remote hamlet to enslave the natives to a diet their body cannot handle.

The cheap supply of cooking oil and sugar is causing an epidemic of diabetes in India. Schools in Mexico guzzle Coke because it is cheaper than installing water purification. Marketing consultants tour the Brazilian slums to peddle Nestle's snack foods. They even use showboats up the Amazon river to promote their appealing merchandise.

The Chinese are trampling their weight into fitness gyms in the hope of arresting the effects of their munch-on-the-go lifestyle. Fatness is everywhere. Gluttony is taking the world by stealth.

Never mind global warming, the economy, conflicting ideologies and other world issues - we are fattening ourselves to the hilt. The West has a big responsibility to show leadership and progress but it is failing badly. The illusion of self-correcting free markets has failed to deliver anything of substance. Instead it is creating a playground for powerful conglomerates to push their agenda of profit and market dominance on weak local governments. But they will be the ones to foot the medical bills which are ballooning like the waistline of their constituents.

It is worth noting that the food giants marketing tsunami is a repeat of the techniques so successfully used by the tobacco lobby in the past. Colourful packaging, toys and games are there to bribe the parents into feeding their young the junk they don't need.

Coke is half price in rural areas as opposed to the price in downtown Mexico City. Obviously you have to be first before Pepsi gets here - never mind if children get rotten teeth with all that lolly water in their baby bottle.

In Brazil, the turning point is the explosion of local supermarkets complete with barcodes and point-of-sale terminals at the expense of the town square where small farmers used to sell their local produce. Consumers are switching from a diet of fruits and vegetables to one of processed foods rich in starch, fat and sugar. They are lured into leaving their traditional lifestyle to embrace progress and convenience. Their metabolism doesn't seem to agree - not knowing what to do with all those extra calories. People realise that once you put on weight, it is awfully difficult to get rid of it. An obese mother walks her child to school, half an hour each way - without any result on her condition.

Chris Harvey says:
Your clearly think deeply about a range of things, but I'm finding your musings aren't doing anything to help me, so I will be dropping out from your mailing list.

Bruno says:
Sorry to see you go. I thought you would have much to contribute but time is the essence, I understand.

Burning the candle at both ends?

by Bruno Deshayes on 21 Jul 2016 permalink
In a world where the motto is doing more with less, a mental breakdown can bring your productivity to naught.

If you want to last the distance you'd better know how to manage your mount. If people of old knew how to care for their horses how much more should we care for our own well-being?

Super-heroes are for the movies. In the real world those who know how to pace themselves are the true achievers. Have you got any clue where you spent your time last week? Yes, it went like a flash - that's precisely the point. Unless you know where you spend your time you will not reach your goals by accident.

Do you have written down goals? Have you had the discipline to move from wishful thinking to deliberate time management? Have you learned to say no to all those interruptions in guise of urgent take-it-or-leave-it propositions? Do you have any idea how to measure if you are clawing back the lost time or falling further behind?

We are all equal insofar as time goes. We each have been given 24 hours each day. 8 of these should be spent sleeping, 8 of these we exchange for money is something called a job. The quality of where you spend the remaining 8 will make all the difference.

If you commute in transport do you ignore your neighbours or dare to engage in conversation with strangers to further your people's skills and have fellowship with folks from different backgrounds? If you take a lunch break do you gulp down a sandwich in front of the computer while surfing the net or do you seek who you could help and relax with?

The best way to enrich your life and regain control of your time is actually to give it away... weird but it works. Look at a mother how she gives of herself to attend to the need of her infant. See how she persistently tries all manners of non verbal communication - obviously the child hasn't learned any language yet... but their time together is precious.

If you go out and seek who you can bring a smile to, you will find that opportunities to reach your goals will come after you as a by-product. There is a law at work here. The stingier you are with your time and your money - even the little you have left will fly away. The more you seek out how to contribute to society (the people you can reach) the more opportunities will open up to you. That is simply because you will stand out a mile and people just seek someone like that.

Stockbrokers as spin doctors

by Bruno Deshayes on 14 Jul 2016 permalink
Pump and dump strategies and other shenanigans were rife before the advent of discount online brokers. As the saying goes "it's never a bad time to take a commission".

Marketing and spin is taking a whole life of its own if you can spread a rumour and have enough bystanders repeat and embellish the story for you.

Can those good old times survive or has the internet killed the opportunity for brokers to dispense investing therapy? So what made a juicy good story? How easily could greedy investors (gamblers ?) be caught?

Since inside knowledge can be turned into a trading advantage there is an in-built collusion of interest between those who know of some impending market data and those who are eager to trade that information before it becomes common knowledge.

Full service stockbrokers were notorious to cultivate a following of people who wanted to be in on a good trade. For some unknown reason it always became a bad trade. Stock manipulation is more transparent now since any good online trading platform allows you to see the course of trades entered in the market. In the past a broker could interfere with the market of an illiquid stock by withholding either buy or sell orders to cause the asking price to temporarily rise or fall on demand. Then he could place the trades of his "preferred" customers at a more advantageous price. An electronic market has blown out those cosy arrangements.

Insider_trading is a hot issue and authorities play a cat and mouse game to unravel after the facts the actions of operators ever so clever at covering their tracks. After the stock market crash of 2007 authorities had to be seen as doing something. There is even an academic who claims to have written some software to identify suspicious insider trades!

A report by the Australian Institute of Criminology reveals that as long as you don't get caught the practice is too tempting to be passed by.

But life goes on and judging by the stockbroker fraud blog there is still plenty of action going around.

Bottom line: with a fast electronic market the goal post has shifted and there is more transparency. At the same time new opportunities are being created but we will only find out about them when they have been exposed and can no longer be exploited.

One notorious IPO which surprised all the pundits was Google who handled their float themselves. In fact the original Google IPO site is still around. But if you missed out on buying GOOG shares on NASDAQ at $85 on August 19, 2004 which fetched $500 in 2010 don't despair the next hot tip is now the Facebook IPO site

Tickle my funny bone

by Bruno Deshayes on 07 Jul 2016 permalink
An expert is someone who knows more and more about less and less until she knows absolutely everything about nothing...

The government promised me a stimulus package... instead I got a raft of measures.

A woman turned me down for a date... I had to explain I wanted to have dinner with her - not having her for dinner.

"My passport photo does not do me justice." "You don't need justice - you need mercy!"

French people do not like fast food. They eat snails instead.

"I can't find what's wrong with you - must be the drinking or something..." "I'm sorry to hear that doc, what about if I come back when you're sober?"

The drought forced a farmer to turn his field into an auto-parts junkyard. From that time on every year was a bumper crop.

What do you call a lump of metal, wiggling at the bottom of the sea? A nervous wreck.

If God is watching us... we'd better be entertaining...

If you're feeling unwanted or insignificant... try missing a couple of mortgage repayments.

I told my shrink I thought I was a dog At my next appointment he wouldn't let me up on the couch.

I never drink coffee at work I toss and turn at my desk all day.

A divorce lawyer put on his sign Satisfaction guaranteed or your honey back.

Marriage is the way to stop people fighting with strangers. Divorce is the way to get custody of your sanity.

I've been sacked from every job I've ever had At least you can't call me a quitter.

He's not a complete idiot ...some parts are missing.

I've got an inferiority complex. But I say it's not a very good one...

He never treats a woman like an object. But occasionally he treats an object like a woman.

The magic hasn't gone out of our marriage. He still disappears every few weeks...

Ours was a mixed marriage. She was perfect and I wasn't...

My ex-wife said she wanted to dance on my grave. So I arranged for a burial at sea.

She said she was sick of me. Undeterred I bought her a get well card.

She was so nervous on our blind date. When I picked her up she put the seatbelt around her knees.

I had a terrible nightmare. I dreamt I was eating a giant marshmallow. When I woke up my pillow was gone.

Finding the most searched long tail keywords in your market niche

by Bruno Deshayes on 30 Jun 2016 permalink
The age of website directories has long gone. People now just type a clever combination of words and somehow manage to drill down rather quickly to what they are looking for. Miss out on showing up in this kind of search and you are out of existence in cyberspace.

Time is the essence and convenience is king.

So how does a smart web surfer can cut to the chase and land only the results they are after? In a nutshell the answer is: by being specific enough.

Let's try it. You want to shop around for a computer in your area. So you type two words "cheap computer". That will return who knows what so you decide to be a bit more specific. You don't like the cheap connotation so you say low price instead. Then you don't say computer you say laptop. Now you've typed "low price laptop".

Again you find that some of the vendors are on the other side of the world so you add your location. Now we have "low priced laptop in Sydney"

The long tail label stems from the field of statistics where a distribution tapers off in a bell curve shape. A simple tool to try is http://google.com/sktool if you search "long tail keyword research tool" you are bound to return scores of services that will help you keep ahead of the pack.

So where do marketers and consumers meet? The answer: wherever new buzzwords arise. Think of all the lingo that would be unintelligible to someone who was transported in time from say 10 years ago. What would they make of social media, web 2.0, global warming, political correctness, green gas emission, stimulus package, raft of measures, ecommerce, iphone, gforce, handheld device, smartphone, etc...

For search engine advertising, each of these words combinations had become an auction where you bid against whoever wants to show up there as well.

For the savvy internet boffin which we are all becoming, the name of the game is to uncover quickly enough the results that will address our problem, appeal to our senses or just entertain us about our areas of interest.

For marketers the challenge is to pre-empt what tomorrow's jargon will be and to position yourself in front of those people before everyone else catches on.

If you have the mind of an investigator and read the leading blogs and reviews you might pick up what is hot. If you yield enough influence you might start a new trend and see if it takes off.



Burning the candle at both ends?
Stockbrokers as spin doctors
Tickle my funny bone
Finding the most searched long tail keywords in your market niche
Why is trading such a mind game?
QR codes
Manufacturing comes home with 3D printing
Cyberspace Mobility
Marketing Plan With Potential to Go Viral
Tale of the Farmer and the Share Trader
The eBook Debacle
Why Investing is Not a Get Rich Quick Scheme
Gamblers, Speculators and Investors
Capital raising for the masses
The end is nigh
How good it is to do nothing when all else is busy around
Can you ever trust your favourite brand?
How to negotiate for a win-win outcome
Interrupters interrupted
Starting Your Own Home Based Business
Social media makes us autistic cyberpunks
Stock market versus real estate
Do you believe in superannuation?
Politically Incorrect Rubberneckers
Desperate for purpose and significance
Only trade money you can afford to lose
Bad press for social media
Loving my enemies up close
Smile at the drone - you might be on live camera
Can you love people as they are?
5 Things Women Are Looking For In A Man
Growth Industries Forecast
Leave your past where it belongs and bring your future into existence
Control Your Thoughts Or Your Thoughts Will Control You
Some handy one-liners to entertain your guests
When will you learn to speak your partner's emotional language?
Wedding Speech
Sorry That I Exist
Predicting the Future - Four Tips to Hone Your Intuitive Skills
Can You Coach Yourself?
Have you found a good reason to do life together?
The Phenomenon Of Thrill-Seeking Sports
Will you be left behind?
I want to finish well
Fools Falling In Love 101
Connoisseur of French Idioms
The renaissance of the IT specialist
One-man band better than a conglomerate?
Sardines & Banana Sandwich
Cyberspace investigations
Fabric of society falling apart
Farming body parts and more
Your privacy out the window
Social media going full circle
How not to take offence
There is a smell in the air...
Transmuting matters
Love your neighbour as yourself
Emotional Abuse Exposed
Neuro-linguistic programming exposed
Remember to laugh - it's good for you
Life with the Poatinians
Me myself and I - welcome to the world of loneliness
Where do you belong?
Disrespectful wives and unloving husbands
Most dangerous prayer
Laugh on me


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Bruno Deshayes

copywriting for a living


copywriting wiki


Resume Digest - job hunting
Trading Pal - share trading
Goal Setter - life coaching
Wise Accounts - online accounting
Kingdom Keys - technology and internet
Trend Authority - our world is changing fast
Affiliators - referral program
Aptitude Tests - skills and knowledge
Social Buzz - what matters to us
Photo Exhibition - photo artistry
Log Book - customer relation management
Bread Of Life - support network
Witness for Christ - Christian faith
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