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There is a smell in the air...

by Bruno Deshayes on 03 Nov 2016 permalink
Some impending technological breakthrough has just come to my attention. After 3D movies the major studios are just about to release scented movies.

The recording and digitization of odors is based on a DDO (dynamic dilution olfactometer) feeding into a chemotopic map similar to the one we have in the brain.

The magnitude, flavour and duration of the smells are then played back through special transducers which release the aroma into the surrounding air just like a loudspeaker vibrates the air around you.

Think of the possibilities. For a Western movie you could smell the gun powder when shots are fired, the aroma of a stew cooking on a coal fire or the perfume the starlet is wearing for a close-up.

Many industries are lining up to take advantage of the technology. Now you can buy cheese, wine, perfume by mail-order.

Sanitation systems can be programmed to counter-balance your exact flatulence to clear the air whether you just ate baked beans or mashed potatoes.

Marketers are attracted in droves to this sweet smell of success for the market is huge. Even the army is considering it for psychological warfare where the enemy would be overcome with the pungent smell of rotten eggs or else.

Doctors could use the technology to diagnose stomach ulcers or rotten teeth. Lovers could email each other their body odor aka scent of a woman.

Cooking recipes videos could explain precisely how to saute onions to perfection.

Law enforcement agencies can calibrate their breath analysers to screen offenders who go past legal limits.

What about cost? Would such a system be a bit on the nose? After USB flash drives disguised as novelty earrings women will love to wear an ODD (olfactory digital dispenser) and dial a different perfume for different times of the day. The perfume bottle will never go dry but admittedly the batteries will go flat unless you recharge overnight. We are already used to that for our mobile phones. It is a given.

Tobacco addiction could take a turn for the better as smokers could enjoy the smell of tobacco without inhaling the fumes. Just like people wearing earphones to avoid disturbing others in a crowd you can wear a PSD (personal smell dispenser) to sniff glue, cannabis or your favourite drug - undisturbed.

No doubt some portals will allow you to download your scented ecstasy - for a price. Yet again, what would disillusioned folks do to numb their boredom?

For me I write science fiction for a living and if I got you baited until now, then my writing style works.

Finding the most searched long tail keywords in your market niche

by Bruno Deshayes on 30 Jun 2016 permalink
The age of website directories has long gone. People now just type a clever combination of words and somehow manage to drill down rather quickly to what they are looking for. Miss out on showing up in this kind of search and you are out of existence in cyberspace.

Time is the essence and convenience is king.

So how does a smart web surfer can cut to the chase and land only the results they are after? In a nutshell the answer is: by being specific enough.

Let's try it. You want to shop around for a computer in your area. So you type two words "cheap computer". That will return who knows what so you decide to be a bit more specific. You don't like the cheap connotation so you say low price instead. Then you don't say computer you say laptop. Now you've typed "low price laptop".

Again you find that some of the vendors are on the other side of the world so you add your location. Now we have "low priced laptop in Sydney"

The long tail label stems from the field of statistics where a distribution tapers off in a bell curve shape. A simple tool to try is http://google.com/sktool if you search "long tail keyword research tool" you are bound to return scores of services that will help you keep ahead of the pack.

So where do marketers and consumers meet? The answer: wherever new buzzwords arise. Think of all the lingo that would be unintelligible to someone who was transported in time from say 10 years ago. What would they make of social media, web 2.0, global warming, political correctness, green gas emission, stimulus package, raft of measures, ecommerce, iphone, gforce, handheld device, smartphone, etc...

For search engine advertising, each of these words combinations had become an auction where you bid against whoever wants to show up there as well.

For the savvy internet boffin which we are all becoming, the name of the game is to uncover quickly enough the results that will address our problem, appeal to our senses or just entertain us about our areas of interest.

For marketers the challenge is to pre-empt what tomorrow's jargon will be and to position yourself in front of those people before everyone else catches on.

If you have the mind of an investigator and read the leading blogs and reviews you might pick up what is hot. If you yield enough influence you might start a new trend and see if it takes off.



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Bruno Deshayes

copywriting for a living


copywriting wiki


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