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Marketing Plan With Potential to Go Viral

by Bruno Deshayes on 26 May 2016 permalink
What do people say about you? Do they know you actually exist? A marketing plan on the internet could go along the traditional lines of SWOT analysis (detailing your Strengths, Weaknesses, Opportunities, and Threats) as well as the four Ps (referred to as Place, Promotion, Product and Price). The catch 22 is that unless people get involved with what you do they will have nothing to say about you.

So what would cause people to stumble across what you do when everybody is mouse trigger happy, clicking aimlessly it seems from one site to another not really knowing what they are looking for? What are the chances of you making it to the front page of Digg? Getting a high score on Stumble Upon? Getting your blog featured on the WordPress homepage?

The stark reality is that you can't do it on your own.

Enters the WOW! Factor. Are you remarkable? Do you offer something so unique everybody will want to have it? (thinking of the iPhone, etc...?)

People will not compromise themselves to promote something commercial on their Facebook page but they will gladly repost, retweet and rehash some stupid stunt on YouTube - because it's cool -

In other words once the ball is rolling a pace already, everybody wants to be in the action and shine amongst their friends for being the one to introduce the idea to them.

How many great ideas died into oblivion with their inventor returning to a 9 to 5 existence after burning all their spare cash? How many articles do you need to write to get some buzz going?

If you then need to enroll folks on the net to promote your widget what incentive can you provide for them to do so? What about sharing some of the profits with those who help you get there? There is a term for this: affiliate programs. How do you connect with people eager to collect a few bucks here and there for republishing your story? How credible is their testimony if they have a financial interest in promoting a given story? What are the chances of mingling with unsavoury characters peddling everything from tarot card reading to tattoo parlours?

The internet pioneers have moved on at the turn of the century. Cyberspace is a crowded and mature marketplace. All the big players have made their claim. A small business or a new internet venture is like a small aeroplane. You need enough momentum to get airborne - otherwise you will crash at the end of the runway.


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